Field notes
Engineering posts from the people who built the systems. No thought leadership — just things we learned the hard way.
3 posts
Razorpay vs Stripe, Shiprocket vs Delhivery, GST invoicing, WhatsApp notifications — the boring decisions that decide whether your store survives its first festival sale.
Next.js is our default for almost every client build. But not every project needs it. A pragmatic guide to when it’s overkill and when it’s exactly right.
Local SEO, schema markup, content cadence, and the half-dozen common mistakes that quietly kill rankings for SMBs in India.